Headline Licensing

Celebrating Local & International
Drag, Pop Culture & Beauty

Drag Expo is back, baby!
Celebrating Drag, Pop Culture & Beauty
Sydney & Melbourne 2023
www.dragexpo.com |

Drag Expo Sydney : 19-21st May 2023 at ICC Sydney
Drag Expo Melbourne : 11-13th Aug 2023 at MCEC

Following the success of the inaugural Drag Expo in Melbourne earlier this month (Aug 2022), In The Dark, the organisers of Drag Expo, have confirmed that the event will be back in Melbourne in 2023. And…they have confirmed that Sydney will also host Drag Expo as well!

The first ever Sydney Drag Expo will take place at the International Conference Centre (ICC) on the 19th-21st May 2023 and Melbourne Drag Expo will return to the Melbourne Convention and Exhibition Centre (MCEC) from the 11-13th August 2023.

Drag Expo Australia has firmly cemented itself as an essential part of the marketing mix for brands who want to reach and influence the LGBTQIA+ market and the next generation of tastemakers.  The event offers an opportunity to showcase their latest ranges & collections direct to a captive audience of over 10,000 motivated buyers across the beauty, fashion, accessories and broader LGBTQIA+ markets.

ITD Events said about the decision, “We were absolutely thrilled by the response to the first Drag Expo in Melbourne. The numbers that came out, as well as the great cross-section of people, filled the floor with positivity and genuine excitement. We realised that this was something that people really wanted and loved and so decided to not only to go ahead with Melbourne again, but to include Sydney next year.

“The feedback to our first event was so positive with people loving the opportunity to meet their favourite queens, the queens loving meeting their fans and everyone just having a great, happy time.”

Visitors to Drag Expo can meet the very best in Local & International Drag and Pop Culture superstars, see Australia’s own legends and learn their inspiring stories, whilst enjoying the fabulous opening parade, a plethora of informative panels, tutorials, chill out spaces, fabulous shopping, runways with Q&A sessions, meet and greets, official merchandise, a drag market and so much more.

Art Simone, direct from Rupaul’s Drag Race Down Under is Drag Expo’s official ambassador in 2023 and had this to say “After a ripper Drag Expo in Melbourne, I’m so excited it’s strutting up to both Sydney & Melbourne in ‘23! It was such a treat to connect with lovers of drag from one to one hundred across the weekend - we got to dance, shop and celebrate everything that sparkles! “

But it’s not all glamour, glitz and glitter, gurl! From technical tucks to mental health, there’s no area that won’t be plucked and no wig left unturned over the two days. Learn how drag has evolved over the years, how Australia has given drag our own special flavour, and how drag artistes have a message we can all learn from. Most of all, visitors can learn the power that comes from letting you be your real self, with hundreds of like-minded fans on hand to cheer you on.

Drag Expo VIP Ticket Inclusions:
- Early access to the venue and a special VIP only hour on the show-floor, before doors open to GA ticket holders;
- Exclusive VIP welcome and performance on Saturday at 930am;
- Exclusive VIP Lanyard;
- Exclusive VIP Drag Expo 2023 Tote Bag;
- 20% off Drag Expo merch.

ITD continued, “We feel confident about the concept now and so will add more queens, more elements and more to the show floor for next year. As we all know, more is always better when it comes to drag!”

Drag Expo Sydney Key Dates
Friday 19th May 2023 - Drag Expo Legends Opening Concert at Home, Darling Harbour
Sat 20th & Sun 21st May 2023 - Drag Expo at ICC Sydney
Sat 20th May 2023 - Drag Expo Official DRAG HAUS After Party

Drag Expo Melbourne Key Dates
Friday 11th Aug 2023 - Drag Expo Opening Concert at The Plenary Theatre
Sat 12th & Sun 13th Aug 2023 - Drag Expo at MCEC, Melbourne
Sat 12th Aug 2023 - Drag Expo Official DRAG HAUS After Party


Drag Expo is owned & operated by LGTBQIA+ powerhouse ITDEVENTS. Established in Australia since 2001, we're a queer owned and operated production company making Australia a little more colourful every day!


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